Name: Will ‘Caitlin Clark Effect’ on Women’s Basketball Ad Spend Continue?
Uploaded: 2025-03-28T20:06:10.985-05:00
Duration: 7 min 20 s

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Seema Shah analyzes ad spend in the NCAA Women’s Basketball Tournament. Last year, she explains, had the “Caitlin Clark effect” that brought viewers and advertisers alike to these games, but she thinks it’s too early to tell if the effect has continued this year. Seema expects live events to continue to be heavy ad spend areas, discussing the differences between OTT platforms and cable, particularly when it comes to content scattered across different streamers.

Will ‘Caitlin Clark Effect’ on Women’s Basketball Ad Spend Continue?

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