HomeIndustriesRetailULTA & ELF Show Strength in Beauty: Staples Wrapped in Discretionary

ULTA & ELF Show Strength in Beauty: Staples Wrapped in Discretionary

"People want to look good," says Raul Shah in arguing that the beauty industry is less discretionary than many realize. He points to strong price action in companies like Ulta Beauty (ULTA) and e.l.f. Beauty (ELF) despite economic uncertainties. Raul believes these companies actually have the power to raise prices and maintain their audience. Alex Coffey offers neutral to bullish example options trades for Ulta and e.l.f.

Morning Trade Live

29 May 2025

SHARE

ON AIR
7:00 pm
Market Overtime
replay
education
12:00 am
Your First Trade
REPLAY
education
12:30 am
Your First Trade
REPLAY
1:00 am
The Wrap
REPLAY
education
2:00 am
Your First Trade
REPLAY
education
2:30 am
Your First Trade
REPLAY
3:00 am
Market Overtime
REPLAY
4:00 am
Market Overtime
REPLAY
education
4:30 am
Inside the Mind of a Trader
REPLAY
education
5:00 am
Inside the Mind of a Trader
REPLAY
education
5:30 am
Inside the Mind of a Trader
REPLAY
6:00 am
The Wrap
REPLAY
7:00 am
Morning Movers
8:00 am
Morning Trade Live
10:00 am
Trading 360
11:00 am
Fast Market
12:00 pm
Next Gen Investing
1:00 pm
The Watch List
2:00 pm
Market On Close
3:30 pm
Market Overtime
REPLAY
4:00 pm
Fast Market
REPLAY
5:00 pm
Next Gen Investing
REPLAY
6:00 pm
The Wrap
REPLAY
ON AIR
7:00 pm
Market Overtime
REPLAY
8:00 pm
The Wrap
REPLAY
9:00 pm
Market Overtime
REPLAY
10:00 pm
Fast Market
REPLAY
11:00 pm
Next Gen Investing
REPLAY

Schwab Network's Newsletters

Daily insights for every investor