HomeIndustriesRetailOutlook for LULU's NFL Apparel Deal

Outlook for LULU's NFL Apparel Deal

Lululemon (LULU) announced that it will begin selling an NFL apparel line for all 32 teams with men's, women's and accessories offerings. "It's a sign that Lululemon is becoming a more mature sports company," says Morningstar's David Swartz. He says LULU has a big opportunity in men's retail believing sports-related apparel could expand that consumer base. David does say the move will more directly square LULU against Nike (NKE) and adidas (ADDYY) in the sports retail space.

Trading 360

27 Oct 2025

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