Name: Silver: Brian Niccol's SBUX Turnaround Sees Long-Term Headwinds
Uploaded: 2025-09-25T16:32:57.884-05:00
Duration: 7 min 48 s

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Starbucks (SBUX) is firing 900 workers as a part of its restructuring plan for underperforming stores. Investopedia's Caleb Silver says CEO Brian Niccol's focus on the future hasn't worked yet, noting same-stores sales remaining on a decline paired with lackluster stock growth. Caleb points to upstarts like Dutch Bros. (BROS) and added pressure from well-established competitors creating more headwinds for Starbucks.

Silver: Brian Niccol's SBUX Turnaround Sees Long-Term Headwinds

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