ICSC CEO on How Resilient Consumers Face a ‘Tale of Two’ Holiday Season

ICSC President and CEO Tom McGee says consumers remain resilient heading into the holidays, with retail sales projected to grow 4.3% to 4.9% and holiday-specific spending averaging about $650 per person. But spending is increasingly divided by income, with the top 10% of earners expected to spend five times the average while other consumers remain pressured by inflation and prices. McGee also discusses how AI is making comparison shopping easier, why many shoppers still prefer physical stores, and how strong demand has pushed retail occupancy into the mid-90% range.

Next Gen Investing

15 Oct 2026

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