AI Traffic Surges and October Prime Kicks Off a Record Shopping Season

Adobe Digital Insight's Vivek Pandya forecasts a record holiday season with over $275 billion in online sales and 6.7% growth. He expects October to top $95 billion, Black Friday to gain ground on Cyber Monday, and AI traffic to surge 130% year over year. Electronics, health and beauty, and grocery are all standout growth categories.

Trading 360

28 Sep 2026

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